Versatile Apparel
I did warn you...
Two things I know little very about: the gay community and fashion, so I couldn’t have ventured further from my comfort zone on this job if I tried. But promoting this niche fashion client who position themselves ostensibly as a gay brand was a tough but rewarding brief.
To mark the launch of VA in London, we looked to subvert classic Italian references to give our campaign a playful suggestiveness, leveraging the strapline ’Made in Italy … Corrupted in London'.
As part of a fully integrated campaign, the ads below ran as outdoor on London Underground sites, but magazines GQ and Esquire refused to feature the print versions, citing them as too risque to run.
The hypocrites.
VA print/outdoor (1 of 2)
VA print/outdoor (2 of 2)
The VA website.
'Ciao boys'
