When do you replace an ad with a platform? When your competitors are selling the same inflexible family plans with the same frustrating options. Instead, build a product that makes choosing a plan easy, flexible, intuitive, and a chance for a family to have some fun. The result: 300% increase in online sales.

User Experience Notes: It's hard to quantify talking habits in a concrete number of minutes. Thus, we built sliders with "human friendly" text helpers (e.g. "not too chatty" and "texts til it hurts!") that were later translated to a numerical value on the backend to make make this interface more user friendly.