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Verdarium - corporate identity

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  • Verdarium
    Corporate Design
  • Nora Stalzer and Clemens Lutz of "stalzer lutz gärten" environmental planning office fulfilled their dream by opening the Verdarium in Weidling near Vienna. The Verdarium unites both their love for valuable material and aesthetically sophisticated shapes on an area of 3000 square meters. The place transports to the outdoors qualities and materials which, up until now, one would only find indoors. Initially laid out as an experimental garden, the Verdarium lets visitors experience the convergence of artificial space and nature. Stalzer and Lutz display completely weather-resistant furniture (desks, benches, chairs, carpets, upholstery, kitchens and lighting fixtures) which correspond to the garden and landscape's identity and character. Haptic and sonic structures merge to the overall experience that is the Verdarium.

    With a very subtle, atmospheric and, most importantly, individual design, moodley has captured the character of the Verdarium and created a playful CI which lives up to the expectations of the place and its founders.

    Corporate identity by moodley brand identity.
    Client: Nora Stalzer, Clemens Lutz 
    Strategic advice: Halla Mixa, Albert Handler 
    Creative & art direction: Albert Handler 
    Graphic Design: Anouk Rehorek 
    Production: Alanova Druck