We were asked by Nickelodeon Brasil to develope an effective graphic identity for the 2012 Summer Campaign. The language and visual elements had to maintain the voice and brand identity of Nickelodeon across all aspects and respond effectively to the signals main target: children in grade school and early teens.

We had to create a language loyal to the brand´s fun and creative personality and able to inspire young kids as well as early teens, having to establish a clear limit between childlike and childish. Read Less