For those well-versed in the local wines of British Columbia, and specifically Vancouver Island, the name Venturi Schulze is known for achieving excellence through natural processes. One of the oldest vineyards on Vancouver Island, they have been working diligently since 1988 to produce pure products: no pesticides, no herbicides, and no compromise in the vineyard or winery. Venturi Schulze had long relied on strong word of mouth and a dedicated local following to sell their fine wines. But they began to desire a brand and packaging that matched the sophistication of their wines.
Hired Guns Creative began the process by creating a new brand for the winery. The name of the winery had always been slightly problematic because of spelling and pronunciation challenges. However, after conducting some market research, it was decided that the name had significant mind share in their target market and renaming the winery would be detrimental. With that in mind, the focus became the refining of the Venturi Schulze name into the VS identity.
The design of their wine bottles needed to convey that their wines were something special; a typical wine label just wouldn't do. The bottles had to be interesting, eye-catching (to pop off a wine shop shelf), and needed to appeal to their target market (people aged 40+). They had to evoke the quality of the wines and the earthy, organic processes used by the winemakers. The bottles couldn't be about design trends, gimmicks, or humour - they needed to be classy and timeless.
A silk-screened bottle concept was agreed on with a design that matches the quality of the wines and works with each of the 10-15 types of wine that they release each year.
Hired Guns Creative offers a full range of branding services - logo design, branding strategies, and full brand identities. We provide design for any type of print materials: business cards, flyers, brochures, magazine/newspaper advertising, posters, banners, packaging design, and anything else a client might need. We also design and build unique, visually stunning websites which help our clients stand out from their competition. www.hiredgunscreative.com
Silk-screened bottle alone, showing off the VS logo.
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