Velvet Court is a new membership based e-commerce company for sensual products aimed to enhance relationships and connections, and geared towards a female market. They wanted to create an upscale, tasteful landing page that would announce the initial business model and encourage prospective customers to sign up to be notified of the launch via data capture. The challenge was to create a design that would give a nod to the sensual nature of the business while maintaining a level of sophistication. Playing off of the name, the red velvet background provided a rich textural feel and elegant mood. Read Less