Velsen is a county with many faces. It contains the largest fishing harbour of the Netherlands, steelmills, nature reserves, historic estates and villages, North Sea locks, beaches and both swanky and new residential areas in seven distinct villages and towns among which IJmuiden.
KP was asked to develop a new logo and visual identity to replace the archaic and inconsistent existing one. The new identity should match and facilitate the ambitions of the county but also do justice to the rather different aspects of the area.
The new logo combines tradition - the ‘Agnus Dei’ which has been the symbol of the area for ages - with the present - the robust V with an opening towards the North Sea. The logo can be used in seven different colors and it always stands apart from the name