Create an identity for a wake board company that
manufactures boards and other wake gear.
Velocity is speed in a given direction. Wakeboarding is a sport that requires intensity, speed,skill and direction. The identity of this companywas inspired by the fast pace and continuousmomentum of wake boarding.
The logo contains two strokes, overlapping the V,that resemble a wake. The color palette was inspiredby the action of the sport. The black and white weremeant to give the company an edgy look, while theaqua is a representation of the water. The black andwhite are also interchangeable with each other, togive versatiltiy to the design of different products.The characters are all connected in order to depictthe constant speed that exists in this sport.