Velo Chic
- ID Magazine ServedProject Featured On:ID Magazine Served — 6/17/12
- Industrial Design ServedProject Featured On:Industrial Design Served — 3/3/13
- The goal of velo chic is to increase the bicycle ridership in an urban environment for a sustainable future. In America, women comprise only 25% of bicycle riders. The main factor that leads to this gender gap is that the industry trend of bicycles continues to focus on the existing bicyclists and ignoring the needs of the non-riders. In this case, female users could become an expanding market for the bicycle industry in the future.
- Target User
- Non-bikers
- Female users
- Living in urban area
- Living in a small studio
- Perception of Cycling
- Tiring
- Sport
- Complex Mechanism
- Task Analysis
- Design Criteria
- Relax
- Clean
- Practical
- Design Direction & Concept Development
- Early Concept Sketches and Mock-ups for Direction Exploring
- Mock-ups, Scale - 1:2
- Full Size Mock-up - Human Ergonomics & Product Dimension
- Concepts & Mechanism DevelopmentHome Storage
- Folding Hinge
- Folding Handlebar
- Folding Handlebar - Design Revision
- Basket Design
- Drive System Development
- Shaft-Driven System - Sussex Shaft Driven System
- Electric Power Assist System - Gruber Assist
- Styling
- Final Mechanism layout Drawing
- Final Design
Discuss This Project: ( Comments)