“Whatever the disease that strikes, Vedior always reacts quickly on your needs”.
This message Vedior – a temporary labour services company – wanted to communicate to HR Managers.SOLUTION:
Vedior sent a “Test Box”, offering HR Managers the opportunity to test the Vedior service.
It contained 5 labo tubes, each filled with bacteria.
Message: “Just test us. Infect your employees. And see how fast Vedior sends the perfect replacement”.
HR Managers ADORED the idea. 43% of them – all working in companies of +100 employees, Vedior’s
most important target group – made an appointment. The idea had an important impact on the brand image
of Vedior. It proved the confidence of the company: “Just test us. You will see: we send you the right
temporary worker. Whatever the disease, whenever it happens”.
Eurobest 2007 (BRONZE)
John Caples 2007 (Finalist)
Cannes lions 2008 (Finalist Direct & Finalist Promo)