VARVARYBranding / Menu / Packaging
Varvary is a new fine dining restaurant and bar thatrecently opened at the heart of Melbourne, Australia. The restaurant offersdiners a friendly atmosphere where guests can enjoy wonderful gastronome menucomfortably. They wanted the identity that says how each dish goes through aprecise and artistic consideration before served to the table.
The use of brush strokesfor the logotype created an authentic and hands on approach that is bothfriendly and artistic. Using the Futura Condensed font, the logotype isbalanced with the contrasting clean look sans serif. For the secondary identityelements, the approach is similar where handwritten menu ingredients werecombined with bright yellow speech boxes.