Varta Start-Stop
- Motion Graphics ServedProject Featured On:Motion Graphics Served — 9/2/10
- Varta Start-Stop
Start-Stop technology increases the demands placed on the battery technology, VARTA Start-Stop batteries become the heart of every Start-Stop system. The vehicle manufacturers using a choice of two advanced battery technologies: * VARTA Start-Stop Plus with AGM for cars with brake energy recuperation and other additional innovative fuel-saving technologies * VARTA Start-Stop with EFB technology designed for entry level Start-Stop vehicles
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Serie of styleframes developed during the conceptual phase of the film. A search for a clear, clean look for both urban and nature based environments. A vehicule whichs surface can become translucent or transparent. The different engine parts and their relevance. The energy streams and their flow. 
1. car and city impression.
Transparency detail
The engine and streams of energy
detail of the energy flow
Landscape detai- Credits
Producing | Marcus Westchewald, Ulrike Haelbig
Creative Director | Oliver Schröder Navarro
Kreation | Linus Brandes, Renato Klieger Gennari,
Birke Behr, Vitor Hugo Aguiar, Carsten Böhnert,
Christian Iskandar
Agency | Draft FCB Hamburg
Production | OPTIX Digital Pictures
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