Variants is a tie brand that packages their product with a very inexpensive, clever, and easy way for the male shopper. The ties are marketed toward three different demographics of men: the country man, the modern man, and the classic man. In result, the boxes are differentiated with a photo displaying the style of tie in the box and a typographic explanation. Furthermore, with a sheik and classic black box that opens, the customer is able to look and feel the product before purchase. Let’s face it, many men want to just go to store and find what they are looking for right away, and this design allows for that.