Root of the Vine is a winery in on a small farm in Lacrosse WI.

The logo has been designed to vary between different colors for the different wines. This variable Identity has rules that are written for the layout, but the color choice and type font is up to the creator.The Identity is founded on the concept of root taken for the name of the logo, the variable Identity uses the thought of the periodic table and uses the first two letters of the name of the wine for the identity.