Vapur® Element
Vapur® is a product design lab currently focused on perfecting the foldable water bottle.
As Creative Director at Vapur, Frez Ferrino was tasked with leading the creative team on product design, packaging, merchandising, advertising, campaign assets and sales/marketing collateral.
The project was to advance the existing 'Anti-Bottle' for sports and outdoor users and to successfully bring to market the improvements without downplaying Vapur's signature product, the Reflex.
The result is the Vapur Element™ featuring the iconic SuperCap™, increased water capacity (0.7L & 1.0L) and 'Ascent' graphic design treatment. Available in Water (Cyan/Electric Green), Wind (White/Hot Pink) and Fire (Cool Grey/Red), while supplies last.
The Vapur Element is available for purchase HERE.
As Creative Director at Vapur, Frez Ferrino was tasked with leading the creative team on product design, packaging, merchandising, advertising, campaign assets and sales/marketing collateral.
The project was to advance the existing 'Anti-Bottle' for sports and outdoor users and to successfully bring to market the improvements without downplaying Vapur's signature product, the Reflex.
The result is the Vapur Element™ featuring the iconic SuperCap™, increased water capacity (0.7L & 1.0L) and 'Ascent' graphic design treatment. Available in Water (Cyan/Electric Green), Wind (White/Hot Pink) and Fire (Cool Grey/Red), while supplies last.
The Vapur Element is available for purchase HERE.
Credits:
Chief Creative Officer
Jason Carignan
Creative Director
Frez Ferrino
Marketing Manager
Jenny Guy
Senior Designer
Grant England
Production Assistant
Brad Yajima
Digital Production Manager
Guy Espinoza
Lifestyle Photographer
Emily Ibarra
Chief Creative Officer
Jason Carignan
Creative Director
Frez Ferrino
Marketing Manager
Jenny Guy
Senior Designer
Grant England
Production Assistant
Brad Yajima
Digital Production Manager
Guy Espinoza
Lifestyle Photographer
Emily Ibarra
