A sophisticated logotype and clean, with a modern typography, who flees the rigor symmetrical. This will show the letters of the logo, as well as the icon of the brand Vankoke Collection. The thin lines represent the softness and sweetness of sensitivity typically female, whereas the strength, power and force opposed to parallel, performing the manly image. The visual identity has created awareness and use of force that imposes the word Vankoke. Once known it's timelessness in fashion and in stations and aware of the influence of color on the sales process, we keep the black and white.