A school project in which I created a brand for a fictional jean company based on an idea from my brother. The idea is that Vanjiggle is actually pronounced "van-you-lay" even though it clearly doesnt look that way. This creates humor and an inside joke concept in which the customer would become part of. I created the logo and put a good amount of work into the voice of the brand utilizing Dos Equis and Old Spice as source inspiration.