- VW BlueMotion Roulette
Guess where the car runs out of fuel - and win it
- This is a promotion for the VW Golf BlueMotion in order to show how far it can get on one tank of fuel. To make it interesting we used Google maps to transform the main highway in Norway into a roulette game. Since the highway goes all the way from the south to the north in this long country we had a lot of slots to fill up. The rules were simple; Guess where the car runs out of fuel - and win it.
Eventually, when all bets are in, we will send the car northbound until it stops. All will be aired online in a live event. During this event people can see how far the car is from their spot at any given time. They can also communicate directly to the drivers.
Art Direction: Markus Lind & Thorbjørn Ruud
Copy: Anders Holm, Petter Bryde, Sebastian Prestø & Eva Sannum
Flash: Emil Jönsson & Knut Skåla
Backend: Anders Stalheim Øfsdahl
Project Manager: Cecilie Fasbender
Account Manager: Ole Hustad
Go to the site
- Small breakdown showing the second shot in the Roulette spot.
Every tree here consist of aproxmently 5 million polygons.