For over 55 years, Vijay Raheja Design Construction has led the evolution of Indian real estate development practices with the building of homes, hospitals, schools, offices, IT parks, malls and hotels. The brief was to redesign the brand identity and develop a brand architecture for VRDC.
The circle is a universal symbol of life—it is all that is pure, everlasting and unchanging. The square symbolises the earth, all its physical manifestation and our orientation via the four directions, four seasons and four elements. Combining the two portrays the reconciliation of the heavenly and infinite with the earthly and man-made, thus creating heaven on earth. We created a design language to reflect this very essence of heaven on earth in keeping with the tones of gold and red that are essential to the brand identity.
With Agency: VGC