VPRO is a dutch cultural broadcaster, with TV, Radio and Internet outlets. It has solid position as a reputable source of cultural review and debate and its main audience is almost text-book Millenial Generation.
VPRO wanted to be present at PinkPop and Lowlands 2011, two of the largest festivals of the Netherlands.
We brought the high-speed camera, a truckload of bubblegum and a prized trailer for the champions to sleep in inside the festival grounds.
After massive participation and the near extinction of bubblegum in a 20km radius, we called this a success.