Client: SBS Media
Voodoo is a live and interactive TV-show about pop music. It runs on a new youth channel under SBS media, called 7′eren (the seven’er). We have made the visual and auditory identity for the show including logo, all animation, intro, breakers, outro, music and sound design.
The identity is based on the name and is centered around the character of the voodoo doctor. The visual as well as the auditory elements are wild, exotic and untamed. On the visual side, this is achieved by using colors, patterns and the “personality” of the voodoo doctor. On the auditory side, it is underlinde by the use of percussion, shouts and growls.