Voltaflex - New Body Parts
Saatchi & Saatchi, Switzerland
This point of sale campaign ran in Switzerland as a promotion to create awareness amongst the over 50 age group that they no longer have to put up with joint pain.
Display units containing realistic new body parts were placed in prominent pharmacies to demonstrate that after using Voltaflex your body would feel new again.
16 unique body parts were individually handcrafted with every strand of hair carefully placed on these body parts to look either male, female, white, African or Asian.
On each display box there was an individual story to identify with our more elderly consumer. For example, New Elbow. For the trying 'trying to be Roger Federer' type. Or, New Wrist. For the 'writing the next best seller' type.