Academic, Fall 2010
- VIVA produces freshly made, Valencia orange juice. The company has been around for ages, and while they embrace their past, they needed a new look to appeal to a more youthful audience. For this assignment I created the company name, logo, and packaging for three different varieties of VIVA orange juice: No Pulp, Some Pulp, and Lots of Pulp. The logo is a hand-drawn type, specifically created to exude the organic and energetic appeal of the product.