- The antidote to feeling...
Vitamin Water’s new campaign by Celine Faledam at McCann's had the 3D department's creative juices flowing.
They constructed a series of headlines created from glass tubes, with different flavoured water swirling inside.
The supplied product shots and some ‘gurgling’ liquid were added in Photoshop at the final stage.
Watch out for this integrated campaign as it's hit the streets, appearing on street furniture all over Sydney, as well as featuring in Campaign Brief.