Villa Market is a supermarket in Thailand that import a lot of goods from other countries and the customers are either foreigners or downtown people. However, the current graphic is very vibrant, thus making it look cheap. The signage in the supermarket is also inconsistent and the wayfinding is very confusing.

 

This project is designed to make the brand look more modern and clearify the wayfinding of the supermarket.

The concept we use is the form the taking off and landing of the plane at the airport, symbolizing the importing products that villa market has and neew international looks of the brand.