- VIET HOA CAFEKingsland Road, London - Completed Jan 2010
London-based branding design studio VONSUNG designed our new interior space along with the overall new branding, print, collateral, packaging, uniform, way-finding and website. Many of these design items were used in unusual ways by their fresh-thinking to add extra interest to the new generation of our café.
We used a number of the branding products in the café, challenging the preconceived uses of the pieces and turning them into idiosyncratic design statements for our customers. The identity of the café was created using HOA, "blossoming flower" in Vietnamese, to make our café more enjoyable and interactive.
The newly-designed café will remain ever more popular which now offers breakfast menu, free WiFi service, your choice of music playlist, library of creative magazines and soon-to-come, the VIET HOA BAR. The high-end concept has been reflected in the interior architecture and design of the inaugural flagship café, branded the new VIET HOA CAFE, which features decorative finishing materials that have been turned on their heads to provide quirky features that complement the ultra modern and interactive lifestyle space. In the spacious dining area, lengths of timber floor planks were used at perpendicular angles across one wall to create a series of rectangles and squares, reminiscent of a tree house.
VIET HOA CAFE was designed to offer a natural feeling for diners with reminiscent of Vietnam's organic and colorful culture. We wanted to reflect this with the interior of the café, giving it the wow factor that you'd expect from a premium, design-led restaurants in West London. With many feature walls in the main dining and playful space it was particularly useful for us to be able to cover the walls to offer diners a different experience every time they patron the space - as we offer them three different kinds of seating arrangements. We hope you enjoy the new East London. It's getting smarter.