— Create an event that stays in the memory of the participants, which manages to create buzz and anticipation for Merial iniciatives. Merial - a world-leading animal health company developed its first conference event in Portugal. The challenge was To develop a great conference, an unprecedented event in veterinarian area.
— Vetalks was a veterinary conference, which brought together people to share knowledge and experience in the veterinary area. The event took place in Casa da Música, May 2012 and was attended by recognized speakers that discussed many themes that aim to improve the skills of the veterinarian. Pacifica developed the event since the beginning: from naming, selection of location, streaming transmission, motion graphics, merchandising, invitations, press ad and web splash page.