The identity/branding of a corporation is the face of your work. If it is strong, it can transmit good values but if it is weak, it can give a wrong idea about the quality of your work.
VÉRTICE (=vertex in english) is the point of intersection of two sides of a plane figure or angle.
This name translate the union of two creatives and the intersection of two different areas. The passion of geometry is also a point of reference and one of the bases from our work and of our name. We try to create a symbiosis between a work with a modern language, comtemporary, dynamic and the exploration of different experimental, manual and traditional techniques.
This way, we draw an exclusive, contemporary, dynamic and fresh typography that translate the personality of this project.
We thought that the typography wasn't enough by itself to express all the characteristics; so we found that the letter "V", in volumetric perspective, can be the "missing piece" and the perfect way to translate our relationship with geometry.
We think that the identity is not only about the "logo". Also the pattern we made with the it, the frame used on the stationery, the colors and the way we use them can also have an important role.