Packaging & Branding by ARENAS® lab.
Redesigning the visual style of the cleaning wipes Vermata. The goal of the new design is to increase consumer loyalty for the product, and consecutively to increase sales. It was required to eleborate various concepts of labels for napkins used for furniture, clothes and office equipment.
The key to presenting the product was the idea to help the customer quickly identify the advantages of the product. Specifically: the moist napkins Vernata gently clean the surfaces made of plastic, metal, leather, glass and possess antistatic and disinfecting properties.
AISHA ARENAS — Producing
VALERI ARENAS — Art Direction & Graphic design
IRINA SVETLICHNAYA — Photographs
HELGA BULDAKOVA — Project management
MARINA VOYTOVICH — Copywriting