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VCU Signage Re-Imagining

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  • VCU Signage Re-Imagining
  • This piece is a twenty inch by thirty inch poster centered around the problems plaguing Virginia Commonwealth’s wayfinding system and how design could improve it. The problem calls for a new system, as the old one just simply doesn’t work as the existing signage is just too small or hidden. The new system calls for both signs aimed at the 30,000 plus pedestrians on VCU’s twin campuses as well as signs for drivers in Richmond. The new signs use VCU’s pre-existing design aesthetics, as detailed in the VCU sign manual, using univers as the type and pre-approved arrow designs. The pedestrian signs are round, giving them a unique shape compared with other signs in the area, and use icons to list what schools buildings belong to. The driver signs are large back lit triangular shapes mounted on street corners within VCU territory, with type large enough to see from a distance while driving the speed limit.