This piece is a twenty inch by thirty inch poster centered around the
problems plaguing Virginia Commonwealth’s wayfinding system and how
design could improve it. The problem calls for a new system, as the old
one just simply doesn’t work as the existing signage is just too small
or hidden. The new system calls for both signs aimed at the 30,000 plus
pedestrians on VCU’s twin campuses as well as signs for drivers in
Richmond.
The new signs use VCU’s pre-existing design aesthetics, as detailed in
the VCU sign manual, using univers as the type and pre-approved arrow
designs. The pedestrian signs are round, giving them a unique shape
compared with other signs in the area, and use icons to list what
schools buildings belong to. The driver signs are large back lit
triangular shapes mounted on street corners within VCU territory, with
type large enough to see from a distance while driving the speed limit.