For this project, I was asked to design an original typeface.SOLUTION
This process began with thorough research on the history of typography. In this process, typefaces such as Archer, Vitesse, Rockwell and Ziggurat piqued my interest, as each of these slab serifs made very strong use of geometry. My ultimate goal was to experiment with the combination of the slab serif style with highly geometric forms. The resulting typeface – Valium – was built on a strict grid and the foundation of a rounded rectangle.