- /VSL Logo Re-design
A few arrangements in the logo composition were made. Starting by the use of a different typeface. A lettering that adds a classier and fresher appeal. Standing tall, elegant, rich. The heritage symbol in the middle was retouched so it becomes less overwhelming. An important detail was incorporated: the year 1826, marking the beginning of VSL history.
Now, VSL logo can clearly translate its heritage.
- /VSL New Brand Colors
New brand colors were implemented into the global branding: Fushia, Vert and Blue Marquise. This colors where picked up from the VSL crystals, as standing out from the white canvas, which in itself is another strong element.
VSL Business cardThis piece is a design proposal by Alexandra Mendes to Creneau Int.The item was not produced to VSL client.
- /VSL LetterheadThis piece is a design proposal by Alexandra Mendes to Creneau Int.The item was not produced to VSL client.
Custom envelopes in relief paper using VSL crystal inspired patterns. These pieces are a design proposal by Alexandra Mendes to Creneau International.The items were not produced to VSL client.
- /VSL A4 FolderThis piece is a design proposal by Alexandra Mendes to Creneau Int.The item was not produced to VSL client.
Fold invitation in relief paper using VSL crystal inpired pattern.This piece is a design proposal by Alexandra Mendes to Creneau Int.The item was not produced to VSL client.
Pattern designs designed for VSL inspired on its classical crystal line.This pieces are design proposals by Alexandra Mendes to Creneau Int. These items where not produced to VSL client, to the exception of the first pattern in display, which was applied on VSL packaging boxes produced by Creneau Int and on VSL exhibition booth at Maison & Object, a project undertaken by Creneau Int.
VSL Luxe PackagingThis piece is a design proposal by Alexandra Mendes and Creneau Int.The item was not produced to VSL client.
VSL packaging should be more then just lifting the lid of a box. The packaging should work as a protection shell to the fragile crystals, and feel as an extension of the product. Contemporary, classic, with 'stand alone' power. The boxes come in a variety of sizes and contain appealing different details. Two tops come together to create a complete box of white relief paper, in pattern designs inspired in VSL classical crystal line. To emphasise heritage, a crystal seal medallion is placed on each box, in the variety of the brand colors. The 'unpacking ritual' leads us to discover other layers of communication: the crystal certificate, the serial number, the brand booklet, and at last the concealed product.
VSL Standard Packaging
This prototypes of packaging boxes for VSL come in a variety of sizes and where produced by Creneau Int.The application of the pattern in clear varnish communicates the new VSL identity.
(images courtesy of Creneau International)
- Alexandra Mendes collaborated with Creneau International to start off the rebrand of Val Saint Lambert.The work displayed on this page is part of Alexandra Mendes design proposal to Creneau Int. for its client VSL. Some of those items were not produced.Val Saint Lambert, Belgian crystal glassware manufacturer, was founded in 1826 and it's well known for its art nouveau and art deco pieces. Also it's the official glassware supplier to H.M. King Albert II of Belgium.
The new brand identity was thought through a complete market research made by Creneau Int, and it was projected into the new redesigned logo, stationary and packaging. This design proposal intends to present VSL to the new generations, with a new fresh feeling. Adding a classic appeal to a edgier punk-chic attitude.
This speaks through the refined new logo and stylish house style, with a color twist. New brand colors were implemented into the global branding: Fushia, Vert and Blue Marquise. Colors picked up from the VSL crystals, as standing out from the white canvas, which is another strong element. The packaging follows the same language, picking up elements from the VSL crystal vases to create patterns that will cover the boxes in clear varnish or high relief paper. These elements where further applied to the VSL exhibition booth at Maison & Objet, in Paris, designed by Creneau Int.
Design proposal made by Alexandra Mendes to Creneau International for its client Val Saint Lambert