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Utility Shower billboard for homeless-Bonneau Shelter

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  • The objective of this billboard is to provide a solution to a real problem facing many in Montreal's homeless community. For most of us, taking our daily shower is so routine that we don't even realize what a challenge it can be for those who live without access to housing or bathroom facilities.
    So, with the help of engineers, we've designed a billboard (still on plan) that would provide clean water for homeless people, allowing them to take a shower. The billboard would be filled as needed during the summer (thanks to the donations of the public) with clean, potable water.
    L'Accueil Bonneau is a charitable organization dedicated to helping the Montreal's homeless community since 1878.
    Agency: BCP
    VP Creative Director/Copywriter: Étienne Bastien
    Co-Creative Director/Art Director: Jonathan Rouxel
    3-d Artist: Hernan Vietri
    Engineering consultant: Sébastien Arcand
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