Soccer academy that provides professional training to improve technical & tactical abilities as well as developing mental acuity through various … Read More
Soccer academy that provides professional training to improve technical & tactical abilities as well as developing mental acuity through various approaches.
The overall desire for UFA was to create a presence that is modern, accurately reflects the caliber of the Academy and gives a sense of credibility and history. We looked into the history and the culture of Uruguay. We loved the blue color of the Uruguayan flag and the Sun of May and wanted to create a mascot of the Southern Lapwing.
The mark is a strong crest and evokes loyalty and honor to the history of Uruguay and the future of the Academy. We incorporated elements from the traditions of Uruguay like the modernized Sun of May and ocean lines from the flag to elements of football like the ball and soccer net into the crest. We chose a typeface that has a European feel but is also modern and strong.
After choosing the typography we wanted a simple logo option to contrast with your crest. We created many options in conjunction with the main logo like an initials mark, team name and nickname and nickname marks. We also created an other option with the "Tero Eyes" incorporated into the type mark.
This was a proposal and was ultimately not chosen.
SCOPE OF WORK:
Creative Director: Matt Pickett
Account Executive: Brian Barnes
Work created while at ghost Read Less