The urban gyms, gyms are a new philosophy within the sports industry, which want to do a training center ideal for people living in the city, giving first and spa services, personal training, spinning classes etc ...
This company contacted me to develop an advertising campaign because it did not have much recognition within the country, which is why I focus on your name and a link between the consumer and the brand making a pun (Urban-Izate). This gave much excitement throughout the country have increased sales registrations in more than 25% during the first months, the campaign lasted two years and I think a way to focus all their communication. Read Less