the big idea: for fashion week 2012, design and execute this package that was couriered to select VIP press as an invitation to attend (and hopefully cover) the exhibition of Haitian artisan goods in our studio space.
It contained: a personalized letter from Donna Karan, a stone heart made by Haitian craftsmen in Leogane, a mini-lookbook from our Naturally Haiti collection, and a small cotton bag with a recycled paper bead bracelet from Port-au-prince and a branded flash drive containing press assets (high-resolution photographs, information about our retail and philanthropic endeavors).
Discuss This Project: ( Comments)