- Urban Reborn
From Arkansas to Brooklyn
- "Urban Reborn" is an imaginary company founded by a family of farmers from Arkansas. They moved They moved to New York to start a urban farming business in Brooklyn, so the identity is visually related to their activity and origins: rough lines for green fields mixed with the straight grey lines of the city.
The top view is meaningful since the family runs a rooftop garden.
This work was developed together with Cristina Ortali.