Urban Oufitters is a trendy clothing store with a thrive for creativity, funk, and a huge collection of curious novelty items. That was taken into account when presented with the challenge to design the Urban Outfitters yearly Annual Report. The informative document though mostly involving serious content needed to maintain the essence of UO creative style.
“An U-O Feel” The entire report is printed on fabric sheets which reflect on the source of Urban Outfitters highest revenue, their clothing. The use of fabric as opposed to paper adds that unconventional presentation which is true to the Urban Outfitters feel.