What we did
We collaborated with UK clothing retailer Urban Outfitters to put on an exhibition and launch event to mark the first birthday of our online store Editions of 100.
(Editions of 100 is a collection of original limited edtions prints curated by BERG)
During the exhibition we will be showing a selection of Editions of 100 prints. In addition the exhibition also features a number of large format printed MDF panels and QR code reference panels allowing instore purchase of prints from the website. We have also created a custom Editions of 100 table featuring all the prints available. These lo-fi techniques and materials work well with the raw and utilitarian Urban Outfitters store environment. You can see some more images of the event and the production process on our Flickr stream.