Upward Sports is an international children's sports ministry. The primary goal of the company is to create a unique playing experience for every participant, with each sport being structured to allow equal playing time for every child. Upward uses their sports programs (Basketball, Cheerleading, Soccer, Flag Football, Ball Hockey and Cricket) to reach out to children and their loved ones, and introduce them to the love of God.
Each season, Upward creates a series of print ads to be placed in various publications to promote each sport. The look of the ads is refreshed each year, and the new concepts are then translated to each sport offered. Due to budget restraints of a non-profit, we usually have to shoot our own photos of participants and/or employ the use of royalty-free stocky photography.