Amr W. Mergawi's profile

Upside Down

Amr W. Mergawi
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Upside Down
Boecker (Pest control)
Each ad presented a factual but unpleasant-soundingdefinition of a specific pest: beetle, cockroach and housefly. By placing theBoecker logo upside down, we obliged readers to rotate the ad – which not onlyenabled them to read about Boecker’s pest solutions, but also moved the insectinto a ‘dead’ position.
Awards: Gold - Mena Cristals Awards 2013
© January 2012
Boecker Pest control
Boecker Pest control
Boecker Pest control
Boecker Pest control
Boecker Pest control
Upside Down
Published:
Amr W. Mergawi's profile

Owner

Amr W. Mergawi's profile
Riyadh, Saudi Arabia

Upside Down

Each ad presented a factual but unpleasant-sounding definition of a specific pest: beetle, cockroach and housefly. By placing the Boecker logo up Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives