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Bēhance

Up in the Air Rebrand: Poster, Motion Title, and DVD

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  • Up in the Air Rebrand
    Poster, Motion Title, and DVD package

    My concept behind this piece was to show the isolation of Ryan Bingham, a downsizing expert who travels 320 days out of the year. He is extremely organized and has a purpose for everything he does. The suitcase becomes an icon for Ryan that represents the routine and organization of his life. On the DVD, the icon is juxtaposed by the actual picture of Ryan on the back. For the motion title, illustrated scenes of an airport are shown, which relates to how airports have a sense of home to him.