What if... we re-imagined Target's commodities brand as something more friendly and aspirational? What if we launched an entirely new brand that would hold its own next to the big name competition? What if we created a brand that's eternally optimistic, always looking up?
Concept & Name: Travis Robertson & [design firm]
Creative Director: Phyllis Aragaki
Creative Managers: David Slack, Scott Swartz, Beth Lowry
Designer: [design firm]
Copywriters: Travis Robertson, Jeff Barbian
Agency: Target inHouse (iH) & [design firm]