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Bēhance

UofM Rochester Campaign

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  • Shown below are two different conceptual directions for a UMR advertising campaign. Executions include print ads, brochure design, hompage design and various installations. Goal was to show how the UMR was reinventing learning and challenging the traditional methods of education, while bringing general awareness to the new University location.
     
    Art Director: Kent Bishop
    Copywriter: Kris Growcott
    Creative Director: Matt Burgess
     
    Disclaimer: This work is all conceptual design for a UMR advertising campaign. 
  • Concept 1
  • Concept 1: Brochure cover design
  • Concept 1: Brochure interior spread
  • Concept 1: Print Ad 1
  • Concept 1: Print Ad 2
  • Concept 1: Homepage design
  • Concept 2
  • Concept 2: Die cut brochure cover design
  • Concept 2: Brochure interior spread. (die cut located on left side)
  • Concept 2: Print Ad
  • Concept 2: Homepage design
  • Concept 2: DNA mobile displaying all majors offered at UMR
  • Concept 2: Textbooks creating double helix installation - spines of books display all majors offered at UMR