I was given the task of creating an original, seamless world that would be inspirational to boy and girl tweens. The look also had to transcend borders as this project was set to launch in North America, Europe, Korea, and China. I had to envision a world that would appeal to very different cultures!
This is a small sample of the sketches used in the creation of that original MMORPG. All of the sketches were created by my talented internal concept team, which I had the honour to recruit, hire, and direct.