Whilst at RAPP London, I designed the Virgin Media mobile campaign for its new Premiere mobile tariff, titled ‘Unlimitacular’. Intended to co… Read More
Whilst at RAPP London, I designed the Virgin Media mobile campaign for its new Premiere mobile tariff, titled ‘Unlimitacular’. Intended to convey the notion of spectacular and unlimited hence, Unlimit-acular. Aimed at existing customers, the Vegas Graveyard style was conceived to put this deal up in lights, with the strap line “Made up just for Virgin Media customers.”
The direct response campaign ran in customer direct mail, bill inserts and emails and ran across press, outdoor, door drops and online in owned and bought media. This was a massive nationwide campaign in both press and outdoor spaces as well as myriad of online channels.
The campaign was the most successful Virgin Media Mobile have ever ran. It gave a 129% uplift in sales compared to the previous months activity.
Mark Mitchell, Natalie Bonaventura
3D Illustration / Photoshop
Jeff Osborne (http://www.behance.net/osbjef) Read Less