The University of Toronto Student's Union represents a student body of 44,000 full-time undergraduate students at the University of Toronto. At the beginning of every school-year, the entire campus comes alive during Orientation Week to welcome all the incoming freshmen to the university.
I was hired as the graphic designer responsible for working with the Orientation 2012 team in creating the logo for the event. This logo would appear on shirts, bottles, laundry bags, and any other event material during the week.
Initially, the team was playing around two potential themes: "Connect" and "Spark". I was asked to design tentative ideas for the two themes,