University of Ljubljana on Informativa'13
visual identity for presentation purposes of University of Ljubljana at event Informativa ‘13
Client: University of Ljubljana
Published: Informativa 2013, Gospodarsko razstavišce, 1st and 2nd of February 2013, Ljubljana
Applications: pictograms, navigation map, flyer, billboard, boards, schedules, redesign of collaborative identity of every school under UL
Since this is almost the only event where all the faculties/schools of the University step together, I wanted to show the unity of the system. As another primer segment that is worth to be communicated through the visual identity I defined the aspect of “University’ city”. Argued with the fact that this is the oldest university in the country, and the only one in the capital of Ljubljana. Still it is not the campus, but faculties placed all around the city should represent its major factor.
I found the existing visual identity of University of Ljubljana pretty excellent, but poorly applied to further elements of visual communication means. I decided to take it as a basis, and build upon it. In its original logotype there is a pictogram of the building where this institution has its seat, followed by a red square underneath the icon.
I created pictograms, one for every school/faculty that is member of University of Ljubljana in the same visual style as its original logotype is. In this way, the schools presented coherent unity and collaborative system, and not as usual, where every school uses its own visual system, something puzzled.
Another element of primal logotype is square. I used it duplicating, to create a scheme of a city. There missing square is replaced by the pictogram of a school below which an empty space between squares represents a street where the school is located. Most precisely this is shown in the application of the navigation map, which serves as a flyer, a schedule, and on the inner side also as a double meaning map. Firstly it shows how promoting tables of each school are placed around the event’s place, and at the same time everything is arrange in a way that it can also be read as map of the city, where every university’s school can be found.