- University Submission
Photos from my 2nd Year University Submission.
- The submission contains two briefs and two outcomes.
- The first of the two briefs:
I have decided to choose a live typography and advertising based brief; from the D&AD 2012 Student Awards.
Create a set of posters for the iconic Ministry of Sound nightclub.
The posters will be A2 and communicate a clear conceptual theme throughout. The posters will act as a 3-month campaign towards the end of 2012 for the clubs iconic Saturdays Sessions nights. The brief sets out that the posters can be as literal or abstract as so choose.
I will need to strike some kind of balance between Expression, Experimentation and legibility. As the posters will be used outside, impact will be key in the success.
- The second brief:
My second brief which will is self initiated will take most priority as I feel it will be more personal to me as it is based more around my interests in music.
I will create my own music brand and identity. I am heading in a similar direction as the first brief however I am looking deeper into the artists, finding out their history and what fueled them into the more non-commercial side of dance music.
My outcomes are not set in stone as of yet as I want to see where my research takes me. I am however interested in creating a club night/s advertising campaign, this could include, posters, books, zine’s and possibly a map of some sort.
Although both the projects are similar in theme, I aim to product completely different content for each. The D&AD brief is very strict, and although allows for some flare the outcome is very much set in stone. However my own self initiated brief is much more open and allows me to explore my interests more into the more non commercial side of music events/festivals.