The image we have developed for the exhibition aims to reflect the atmosphere of anti-establishment unrest and the quest for freedom experienced … Read More
The image we have developed for the exhibition aims to reflect the atmosphere of anti-establishment unrest and the quest for freedom experienced by university students from the early 1960s through to the transition to democracy in Spain. This was a time of communicative urgency, of a need to break the silence that had been imposed in the pursuit of social change.
Access to the first room is through a dark space which closes in as you move forwards, creating an oppressive atmosphere that seeks to highlight the dramatic events at the end of the war and the early years of tough, Franco-imposed repression.
The journey continues through walls of content created by graffiti and billboards overlapping each other in a rather chaotic jumble. The final part of the exhibition is rounded off with a series of documentaries that provide living testimony of that period and help us to understand how the spirit behind those actions is still alive today.
With regard to the catalogue and poster graphics, we wanted to reflect the rebellious aesthetic of that period, when content prevailed over form and the speed with which messages were generated led to the development of a certain style which is still very relevant today.
Graffiti applied with either aerosol or brush; torn, stained posters and billboards; overlaid images and messages; a sense of rage and urgency in the application; the use of the most basic materials, typewriter fonts and random compositions are some of the resources we used to create the right atmosphere for this historic period. Read Less